pseudo-semantic development
Definition | Meaning The acquisition by a word of a new meaning under the influence of another word in the same associative field. Example | Illustration Etymology | Origin Compare | See associative...
View Articlepsycholinguistics
Definition | Meaning The study of the psychological factors involved in the perception of, and response to, language. Example | Illustration the memorability of brand names Etymology | Origin Compare |...
View Articlepojmanym
Definition | Meaning An uncapitalized word derived from a proper noun. Example | Illustration bikini china coke google xerox Etymology | Origin pojma < Jim and John Pojman, the two brothers who...
View Articlepaedonymic
Definition | Meaning: A name derived from one’s child. Example | Illustration: Etymology | Origin: Compare | See:
View Articleparanym
Definition | Meaning: A term chosen to distract the hearer from a less desirable term. Example | Illustration: The term ‘liberation’ is often used as a paranym for the term ‘invasion’. Compare | See...
View Articlepoecilonym
Definition | Meaning: A word with the same meaning as another. Example | Illustration: Etymology | Origin: Compare | See: synonym
View Articlebrand positioning
Definition | Meaning The distinct niche that a brand occupies in a competitive environment.
View Articlepositioning statement
Definition | Meaning The formal definition of a brand’s positioning, typically defining it’s niche in terms of its key benefit, target market, and competitive advantage.
View Articlebrand portfolio
Definition | Meaning: The roster of brands owned and/or managed by a particular entity.
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